Lanell Equity has invested in inriver, a leading provider of Product Information Management solutions, to leverage its innovative advances and market position for long-term growth.

Target Information: inriver

inriver, headquartered in Sweden, is a prominent provider of innovative Product Information Management (PIM) solutions. The company specializes in facilitating the entire product journey through the use of advanced technologies, including embedded artificial intelligence (AI), data syndication, and digital shelf analytics. inriver has distinguished itself as an enterprise-level provider within the PIM sector, particularly through its cutting-edge implementations of AI and Large Language Models (LLM) in its services.

Since its inception, inriver has undergone a significant transformation, marked by a strategic shift towards supporting larger organizations with complex needs. The company has successfully repositioned its approach to align with the demands of enterprise-level clients, resulting in an impressive doubling of average deal sizes from 2022 to 2023. This progressive adaptation has enabled inriver to achieve remarkable recognition, including a leadership position in the 2023 Gartner Magic Quadrant.

Industry Overview: PIM in Sweden

The Product Information Management (PIM) industry in Sweden is experiencing robust growth, driven by an increasing need for businesses to efficiently manage product data across various platforms. As eCommerce continues to expand, companies