ESG has acquired CUBS, a leading Danish provider of billing solutions for energy companies, to enhance its presence and innovation capabilities in the Danish energy market.

Information on the Target

CUBS is a prominent provider of cloud-based billing solutions specifically designed for energy companies and electric mobility providers in Denmark. Its innovative and scalable platform covers all business processes from consumption tracking to final billing. The solution has been effectively integrated into Denmark's highly digitized energy market, underscoring CUBS's commitment to customer-centric service and transparent consumption settlement. Currently, CUBS is utilized by approximately 30% of electricity retailers in Denmark, which attests to its reputation as the most widely adopted and rapidly growing billing system within the market.

Industry Overview in Denmark

Denmark’s energy market is characterized by a high level of digitization and innovation, particularly in the retail sector for electricity and gas. The accelerated transition towards renewable energy sources has prompted utility companies and energy retailers to adapt their service offerings and embrace new technologies. This shift is driven by increasing consumer demand for sustainable energy solutions and the integration of electric mobility options into mainstream energy usage.

Moreover, the Danish government has implemented various incentives to encourage energy companies to adopt modern billing solutions and innovative service models. This tr