La Boutique du Coiffeur acquired Roma Friseurbedarf to strengthen its market presence in Austria and expand its European operations.

Target Information

Founded in 1856 in Austria, Roma Friseurbedarf originally began as a hair salon. It has since evolved into the leading distributor of hairdressing products and materials in Austria, subsequently expanding into Germany and Switzerland with approximately 90 retail locations and a workforce of 350 employees.

Roma Friseurbedarf has effectively established a network that spans the entirety of Austria, solidifying its position as the market leader. Roland Tarrenta, President of the Group, has identified key success factors from La Boutique du Coiffeur in Roma's operations, particularly the presence of stores situated in strategically placed shopping centers. Tarrenta aims to replicate this successful model while introducing its private labels in Austria.

Industry Overview in Austria

The hairdressing and beauty products industry in Austria has shown steady growth, fostering a competitive landscape dominated by key players. Consumer trends have shifted toward premium and organic products, dri