L'Oréal has strategically acquired Color Wow and formed a partnership with Kering to enhance its luxury beauty portfolio, positioning itself for significant growth in the evolving beauty market.
Information on the Target
L'Oréal Groupe, a leading global beauty player, is known for its diverse portfolio of 37 international brands across various beauty categories. As of 2025, the company reported sales of approximately €43.48 billion, showcasing its significant influence in the beauty industry. L'Oréal's commitment to meeting consumer beauty aspirations prioritizes quality, safety, and social and environmental sustainability.
The company has recently strengthened its position by acquiring Color Wow, a fast-growing professional haircare brand, and entering a long-term strategic partnership with Kering, which includes acquiring the House of Creed and beauty licenses for renowned brands like Gucci and Balenciaga. These collaborations are expected to enhance L’Oréal’s luxury offerings, particularly in niche fragrances.
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Industry Overview in the Target’s Specific Country
The global beauty industry has shown resilience and growth, with emerging markets contributing significantly to this expansion. In 2025, L’Oréal's consumer-centric strategy, combined with innovative product launches, has
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L'Oréal
invested in
Kering
in 2025
in a Strategic Partnership deal