Kingswood Capital Management and Performance Investment Partners are acquiring The Vitamin Shoppe from Franchise Group for approximately $193.5 million, initiating a revitalization strategy post-bankruptcy.

Information on the Target

Kingswood Capital Management and Performance Investment Partners (PIP) have reached an agreement to acquire The Vitamin Shoppe from Franchise Group in a deal valued at approximately $193.5 million. This acquisition occurs as The Vitamin Shoppe emerges from Chapter 11 bankruptcy proceedings initiated by its parent company in November 2024. The transaction is poised to finalize in the second quarter of 2025 and includes a comprehensive revitalization strategy aimed at repositioning the health and wellness retailer for sustainable growth.

The Vitamin Shoppe, headquartered in Secaucus, New Jersey, operates around 650 retail locations across the United States and is recognized as a leading omnichannel provider in the vitamins and nutritional supplements sector. The company offers an extensive product range featuring over 700 third-party brands, in addition to its proprietary labels.

Industry Overview in the United States

The nutritional supplements industry in the United States has seen substantial growth, driven by increasing consumer demand for health and wellness products. The sector has evolved with consumers becoming more health-conscious, thereby propelling sales in dietary