Kian Capital has completed a majority recapitalization of The Eastwood Company, an e-commerce leader in automotive tools, aiming to accelerate its growth within the automotive aftermarket sector.

Target Information

Kian Capital, a prominent private investment firm managing over $425 million in assets, has successfully executed a majority recapitalization of The Eastwood Company. Known for its range of professional-grade automotive tools and supplies, Eastwood specializes in providing products tailored to the Do-It-Yourself (DIY) automotive enthusiast community. Established in 1978, the Company is recognized for its commitment to quality, innovation, and customer service, offering an extensive selection of tools along with thousands of informative 'how-to' videos that empower automotive enthusiasts to undertake restoration and customization projects.

The Eastwood Company boasts an in-house research and development team dedicated to innovation within the DIY market. This focus on product development, coupled with exceptional customer service, has cemented Eastwood’s reputation as a leading e-commerce provider in its niche, ensuring that it remains a go-to destination for automotive restoration and customization needs.

Industry Overview

The automotive aftermarket industry in the United States has experienced steady growth, driven primarily by increasing consumer interest in vehicle personalization and restoration. As cars age, the demand for replacement parts and accesso