Genesis Park, along with Tecum Capital and Breakwater Management, has invested in Chemistry Communications, Inc., a premier marketing and digital agency, to support its growth and expansion.

Target Information

Genesis Park, through its investment fund GP Capital Partners II, LP, announced a recent investment in Chemistry Communications, Inc. (“Chemistry” or the “Company”), a distinguished independent marketing and digital agency. Founded in 2009, Chemistry has established itself as a strategic partner to a diverse array of clients, offering comprehensive and integrated marketing solutions. The Company’s notable client portfolio includes prominent brands such as Coca-Cola, Five Guys, Frontdoor, Netflix, and the NFL.

Chemistry specializes in a full suite of services including research, strategy, branding, creative development, design, media planning, and analytics. Additionally, the company’s digital division, React Digital, delivers advanced technological solutions such as website and mobile app development, UI/UX design, and performance analytics. The multicultural division, Chemistry Cultura, focuses on marketing strategies specifically designed for the U.S. Hispanic population.

Industry Overview

The marketing and advertising industry in the United States is highly competitive and rapidly evolving, driven by advances in technology and shifts in consumer behavior. As brands increasingly prioritize digital engagement, marketing agencies are adapting by lever