eyefactive GmbH and Key-Work Consulting GmbH have entered a strategic partnership aimed at driving technological innovation and enhancing customer experiences in the retail sector.

Target Information

eyefactive GmbH, based in Hamburg, is a pioneering company specializing in interactive touchscreen solutions. Recently, eyefactive announced a strategic partnership with Key-Work Consulting GmbH from Karlsruhe, marking a significant investment move. Petra Wotring, Managing Director of Key-Work, has acquired the shares previously held by the High-Tech Gründerfonds, shifting the company’s expertise in digital transformation, decision intelligence, and retail media into this collaboration.

Together, Key-Work and eyefactive aim to set new standards in innovative retail technologies and unified commerce. This partnership combines state-of-the-art touchscreen innovations with data-driven services, enhancing customer experiences and enabling businesses to make informed decisions.

Industry Overview

The retail technology sector in Germany is undergoing a dynamic transformation fueled by advancements in digital solutions and consumer expectations. With an increasing emphasis on digitization, German retailers are seeki