Refactory sold a minority stake in BVC EBS Distribution GmbH to Bush Holding, enhancing BVC's operational capacity while maintaining Refactory as the main shareholder.

Target Information

In June 2025, Refactory executed a strategic partial sale involving BVC EBS Distribution GmbH, transferring a qualified minority stake to Bush Holding. The transaction was structured in conjunction with Aaron Bush, who as CEO of BVC, has been instrumental in the company's operational realignment.

Refactory remains the main shareholder and will continue to provide strategic oversight for BVC. This move signifies a natural progression following the initial investment in February 2023, from which Refactory began the complete acquisition of the vacuum cleaner specialist. Since then, the company has undergone comprehensive restructuring, established new distribution channels, and aligned product development with future-oriented themes such as sustainability, energy efficiency, and digital integration.

Industry Overview

The vacuum cleaner industry in Germany is characterized by its strong focus on innovation and quality. With a tradition of engineering excellence, German manufacturers are known for producing high-end, durable