Information on the target
Hardloop, a leading European specialist in outdoor equipment, is poised for a new chapter in its growth journey. Founded in 2015 and based in Annecy, the company has experienced remarkable expansion, doubling its size between 2022 and 2025 to surpass €40 million in revenue. With a strong community of over 850,000 members and a dedicated team, Hardloop aims to become the starting point for all outdoor adventures in Europe. As of early 2026, the company has continued its profitable growth trajectory, achieving a 34% increase in revenue and projecting to reach €50 million this year, with ambitions to hit €100 million within three years.
This capital restructuring involves the entry of iXO Private Equity as a significant investor alongside co-founders Guillaume Richard and Julien Jérémie. The transaction is designed to provide liquidity to historical investors, allow the founders to strengthen their ownership, and open new strategic options, including dedicated financing lines for potential acquisitions.
Industry overview in the target’s specific country
The Sports & Outdoors Retailers industry in France is experiencing robust growth, driven by a rising consumer interest in outdoor activities and wellness. The market is characterized by a shift towards sustainability and quality, with consumers increasingly seeking durable and environmentally friendly products. This trend is further amplified by the growing popularity of outdoor sports such as hiking, climbing, and cycling, which have seen a surge in participation rates over the past few years.
In an uncertain economic environment, French consumers continue to invest in high-quality outdoor gear that meets their specific needs. The demand for technical and sustainable equipment is on the rise, as consumers become more discerning about brand values and environmental impact. This shift is fostering a digital transformation within the industry, as consumers seek online platforms that offer comprehensive product comparisons, expert advice, and exceptional customer service.
Online sales in the outdoor sector are projected to grow significantly, with an estimated annual growth rate of 14% for e-commerce compared to just 2% for physical retail. This trend indicates a clear shift in consumer behavior, favoring online shopping experiences that provide convenience and access to a wider range of products. Hardloop is well-positioned to capitalize on these trends, offering a premium platform that combines a curated selection of products, expert advice, and a vibrant community.
With nearly 400 brands and over 200,000 new and second-hand products, Hardloop has established a strong presence in 15 countries, catering to more than one million European customers. T…