Essity has divested its 51.59% stake in Vinda International Holdings Limited for approximately HKD 14.6 billion while retaining brand licensing rights, enabling a strategic realignment towards core markets.
Target Information
Essity, a prominent hygiene and health company, has recently completed the divestment of its 51.59% stake in Vinda International Holdings Limited, an Asian hygiene firm. The shares were sold at HKD 23.50 each, generating total proceeds of approximately HKD 14.6 billion (around SEK 19 billion). Despite this divestment, Essity plans to maintain its presence in the Asian market through continued brand licensing agreements with Vinda.
Industry Overview
The hygiene and health sector in Asia, particularly in countries like China, has experienced significant growth driven by increasing awareness of health and hygiene products. The surge in demand has encouraged both local and international companies to expand their operations, resulting in a competitive landscape.
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In recent years, the region has seen a rise in consumer spending on hygiene products, spurred by the COVID-19 pandemic that highlighted the importance of personal health and cleanliness. Companies
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Disclosed details
Transaction Size: $320M