Eurazeo is contemplating the divestment of Ultra Premium Direct to Inspired Pet Nutrition, facilitating the creation of a significant independent pet food platform in Europe.
Target Information
Eurazeo is currently engaged in exclusive discussions with Inspired Pet Nutrition (IPN), a leading independent pet food platform in the UK, regarding the divestment of Ultra Premium Direct (UPD), a prominent French direct-to-consumer pet food retailer. Established in 2013, UPD has positioned itself as a key player in the French premium pet food market, excelling in online distribution.
The company is celebrated for its exceptional customer experience, serving over 285,000 clients. By combining high-quality products, which are developed by veterinarians, with an attractive pricing strategy through a direct factory model, UPD differentiates itself from competitors. The firm is currently implementing a robust omnichannel strategy, driven by data insights, to further enhance customer loyalty and engagement.
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Industry Overview
The pet food industry in the UK has experienced significant growth in recent years, driven by increasing consumer awareness regarding pet health and nutrition. The demand for premium pet food products is parti
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