Aux Trois Cigognes, led by Luc-Pierre Verquin, acquires Biscuiterie La Mère Poulard, enhancing its portfolio of premium French biscuit brands and bolstering its growth strategy.

Target Information

Founded in 1998, Biscuiterie La Mère Poulard specializes in producing premium butter biscuits, including sablés, galettes, cookies, and palets. The company markets its products both in France and internationally, reaching over 60 countries worldwide. With an annual revenue of €30 million, the biscuit factory employs nearly 100 staff members, demonstrating its significant presence in the gourmet food sector.

This acquisition is especially relevant as it reflects historical ties to the original biscuit factory established in 1925 by the Verquin family. Aux Trois Cigognes, a family company led by Luc-Pierre Verquin, is following its strategy of external growth through this acquisition, enhancing its collection of French biscuit-making expertise. This acquisition signals a crucial milestone in Aux Trois Cigognes’ ongoing development.

Industry Overview

The biscuit industry in France is well-established, known for its emphasis on quality and tradition in biscuit manufacturing. French consumers have a strong preference for artisan and premium products, allowing companies in this sector to t