Init-6 invests in one% Nutrition to expand its presence in Southeast Asia's growing sports nutrition market.

Target Information

One% Nutrition is a rapidly growing brand based in Indonesia that specializes in functional nutrition products. The brand has gained significant traction in the market, particularly among health-conscious consumers, due to its focus on high-quality, convenient nutritional solutions. Their flagship product, Ready-to-Drink (RTD) Protein Water, addresses critical nutritional needs in Indonesia, where protein consumption is low and sugar intake is high. This innovative approach positions one% Nutrition as a go-to choice for individuals looking to enhance their health and overall well-being.

Industry Overview in Indonesia

The sports economy in Indonesia has shown promising growth, reaching an estimated 39.45 trillion rupiah ($2.3 billion) in the previous year. This marks a 5.8% increase from 2023, indicating a significant upward trend in consumer spending on sports and wellness. Currently, this sector represents approximately 0.19% of Indonesia's gross domestic product (GDP), highlighting its potential impact on the national economy.

This growth is largely propelled by the changing consumer dynamics, particularly among Gen Z and millennial demographics, who are increasingly prioritizing fitness and healthy lifesty