Wecheer has raised USD 1.7 million in Pre-Series A funding from IM Ventures to enhance its real-time sales digitization solutions for the consumer-packaged goods industry.

Target Information

Wecheer, headquartered in Lausanne, specializes in providing trade management solutions tailored for the consumer-packaged goods (CPG) sector. Recently, the company secured USD 1.7 million in a Pre-Series A funding round from IM Ventures, which will aid in enhancing its real-time sales digitization capabilities. This funding marks a strategic step as Wecheer prepares for further financing in its forthcoming Series A round.

Wecheer has developed an integrated trade management platform that boosts the effectiveness of third-party distribution networks used by CPG brands. Their innovative technology allows brands to monitor real-time sales, derive data-driven insights, and utilize AI-driven solutions to streamline operations. Through the use of QR codes and smart bottle openers, Wecheer enables seamless campaign onboarding and incentivizes staff rewards, thereby improving return on investment for its clients. The platform has been adopted by major global brands like Coca-Cola, Mars Wrigley, PepsiCo, Pernod Ricard, and Kellenova across 13 countries, showcasing the solution's broad appeal and effectiveness, reflected in Wecheer's impressive growth rate of over 40% year-on-year.

Industry Overview

The consumer-packaged goods industry is undergoing significant transformations, particularly as digitalization becomes a pivotal aspect of operations. In Switzerland, the CPG sector is charact