Planity secures €45 million in funding to expand its innovative beauty appointment booking service across Europe, aiming for substantial growth in new markets and sectors.

Information on the Target

Founded in 2017 by Antoine Puymirat, alongside co-founders Jérémy Queroy and Paul Vonderscher, Planity has established itself as the leading beauty appointment booking service in France and ranks second in both Germany and Belgium within just 18 months of its launch. The platform facilitates over 10 million appointments each month, allowing users to easily book services at hair and beauty salons at any time of day. Salons using Planity have experienced an impressive 16% increase in revenue after one year, attributed to a significant reduction in missed appointments through SMS reminders, enhanced visibility for salons, and an increase in booking frequency.

Industry Overview in the Target’s Specific Country

The beauty and wellness industry in France is witnessing rapid growth, with technological innovations reshaping consumer behavior and expectations. Digital solutions like Planity are at the forefront, providing seamless customer experiences that cater to an increasingly digitally-savvy clientele.

This sector, characterized by its fragmented nature, presents considerable opportunities for companies that can offer integrated services at scale. Fran