Smile Wanted raises over €10 million in funding led by Elevation Capital Partners to accelerate international expansion in the programmatic advertising sector.
Target Information
Smile Wanted is a leading French adtech company specializing in programmatic advertising, announcing a successful fundraising round of over €10 million. This funding, primarily led by Elevation Capital Partners who contributed €8 million, is complemented by support from Bpifrance. The aim of this capital influx is to bolster the company's growth and facilitate its international expansion, particularly within the American and Asian markets, thereby solidifying its presence in the premium digital advertising segment.
With its innovative technological offerings, Smile Wanted empowers advertisers and agencies to deliver their ads across thousands of premium media outlets globally, utilizing granular and contextual targeting. This advanced technology is built on cookieless advertising curation and real-time bidding, meticulously analyzing and filtering ad inventories to retain only the most effective placements. The company generates several hundred million advertising impressions daily, collaborating with major players like Equativ, Xandr, Pubmatic, and Magnite.
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Industry Overview in France
The programmatic advertising sector is witnessing rapid growth, with the market projected to exceed $600 billion. France stands as a key player in this expansion, showcasing robust demand for digital and programmatic solutions. The indus
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Disclosed details
Transaction Size: $10M