Infinite Reality has acquired Landvault for $450 million to bolster its offerings in the immersive technology space and expand its market presence in the Middle East and Europe.

Target Company Overview

Infinite Reality (iR), a forward-thinking company at the forefront of digital media and e-commerce innovation powered by AI and immersive technologies, has announced the acquisition of Landvault, a leading immersive web company and a portfolio entity of Sure Valley Ventures (SVV), for a total of $450 million. Landvault specializes in developing infrastructure for the 3D internet, aiming to create a more equitable online environment. Their platform provides a comprehensive suite of AI-driven tools, empowering users to build, publish, and monetize immersive experiences.

With over $40 million raised from top-tier global investors, Landvault has successfully assisted hundreds of clients in entering the metaverse, including prominent organizations and brands such as the Abu Dhabi government, Mastercard, L’Oreal, RedBull, and Heineken. This strong client base and substantial investment underpin Landvault's growing influence in the immersive web sector.

Industry Overview in the Middle East

The Middle East is rapidly emerging as a significant hub for digital and immersive technologies, witnessing increased investments and innovative initiatives tailored towards the 3D internet and metaverse. According to recent