Prism has facilitated the sale of Optimum Time Ltd, a producer of sports timing devices, to B2C Distribution, aiming to enhance the brand's growth in the e-commerce sporting goods market.

Target Company Overview

Optimum Time Ltd, established in 1996, is a renowned producer of timing devices specifically designed for watersports and equestrian eventing. The company's signature "big yellow watches" are built to be rugged, reliable, and affordable, catering to situations where precise timing is vital for success. These watches are popular among both enthusiastic sportspersons and elite competitors, including several Olympic medalists. Additionally, Optimum Time manufactures timing equipment for sports officials, with its Timesaver Equipment used in various major sporting events, including the Olympics.

Industry Overview in the United Kingdom

The sports timing devices market in the United Kingdom is a niche yet vital sector, closely associated with the sports and recreation industry. The demand for reliable, high-performance timing equipment has seen a steady increase, driven by the rising popularity of watersports and equestrian events. As more people engage in these activities, the need for precision timing devices has become increasingly apparent, bolstering companies like Optimum Time.

In recent years, the UK has experienced significant growth in e-commerce, particularly for specialty sporting goods. This shift has transformed the way businesses operate, enabling specialized