New Deal Advisors assisted Impresoft in acquiring Blulink, enhancing its digital transformation solutions and market positioning.

Target Information

Blulink, established in 1990 in Reggio Emilia, has amassed 35 years of experience and serves over 1,000 clients. The company specializes in digital platforms for businesses, particularly known for its proprietary software suite, which includes Quarta EVO—a web-based solution designed for Quality Assurance and Compliance that is recognized as a leading tool in its industry. Blulink has not only established a strong national presence but has also expanded its reach internationally, catering to diverse sectors such as automotive, manufacturing, medical devices, aerospace, transportation, utilities, and food & beverage. This acquisition marks a strategic move for Impresoft to enhance its portfolio of proprietary solutions and strengthen its market position, enabling the widespread adoption of Quarta EVO among its clientele, optimizing growth potential, and improving operational efficiency for companies that rely on the Impresoft Group.

Industry Overview

The Italian digital transformation sector has been experiencing significant growth, driven by the increasing demand for innovative solutions across various industries. Businesses are increasingly prioritizing digital strategies to enhance customer engagement, optimize processes, and improve overall efficiency. This trend is particularly pronounced in sectors such as automotive and manufacturing, where maintaining competitive advantage hinges on adopting cutting-edge technologies.

Moreover, Italy's strong focus on the development of small and medium-sized enterprises (SMEs) has fueled the digital services market, as these businesses seek affordable and effective techn