IMPAQTO Capital has invested in tuGerente, a fintech platform that empowers SMEs in Ecuador, highlighting the importance of gender diversity in leadership and promoting social impact through innovative financial solutions.

Information on the Target

tuGerente is an innovative financial platform specifically designed to support small and medium-sized enterprises (SMEs) in Latin America. Founded in 2017 by Freddy, who was motivated by a personal frustration with the costly and complex business software available in the market, tuGerente aims to simplify the management processes for entrepreneurs. Joined by co-founders Juan Miguel, Javier, and Carlos, the team brings a diverse set of skills to address the pain points faced by SMEs. With a clear mission to create prosperity for Latin American SMEs, tuGerente provides tools to manage inventory, income, expenses, and invoicing, striving to empower businesses with accessible technology and foster social impact.

From its inception, tuGerente has been driven by the belief that enabling SMEs with the right tools can transform lives and strengthen community ties. Focusing on social impact, the platform's approach emphasizes supporting the entrepreneurial spirit in Latin America, which is vital for economic development in the region.

Industry Overview in Ecuador

The business landscape in Ecuador, particularly for small and medium-sized enterprises, has been evolving in recent years. SMEs play a critical role in the Ecuadorian economy, contr