Impact46 has invested over 200 million riyals ($53 million) in Kammelna, a leading Saudi gaming studio known for its digital adaptation of the popular card game Baloot, marking a pivotal move in the Kingdom's gaming industry expansion.

Information on the Target

Kammelna, a Saudi gaming studio founded in Dammam, has established itself as a leader in the digital adaptation of the Kingdom’s iconic card game, Baloot. With over 6 million downloads, the platform boasts more than 1 million monthly active users, making it a significant player in the gaming industry. Kammelna employs a talented team of around 40 professionals, specializing in engineering, product development, and art, and has become the largest independent gaming employer in Saudi Arabia. Their tournaments have witnessed participation from as many as 150,000 individuals, highlighting the cultural significance and community engagement of their games.

Industry Overview in Saudi Arabia

The gaming industry in Saudi Arabia has experienced rapid growth, especially in light of the Vision 2030 initiative launched by HRH Crown Prince Mohammed bin Salman. This initiative aims to diversify the economy and reduce reliance on oil revenues, with the gaming sector identified as a key area for development. With robust government support, investments in gaming infrastructure and talent development have surged, creating a vibrant ecosystem that attracts both local and international companies.

Moreover, the increasing popularity of esports and mobile gaming has further bolstered the industry. As internet penetration and smartphone adoption rates rise, more people in the Kingdom are engaging wit