iMedia has acquired a 90% stake in BeautifulNara, enhancing its market presence in the Malay-language digital media landscape.
Information on the Target
iMedia, an integrated digital media group based in Malaysia, has acquired a 90% stake in BeautifulNara, a popular Malay-language portal. This acquisition marks iMedia's fourth purchase in just three months, reflecting its aggressive growth strategy in the digital media landscape.
BeautifulNara, founded in 2013, focuses on delivering the latest news in entertainment and lifestyle, as well as trending stories related to celebrities, fashion, and travel. The platform enjoys a strong social presence with over 1.2 million followers across Facebook and Instagram and averages about 9.6 million page views with 1 million unique users each month.
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Industry Overview in Malaysia
The digital media industry in Malaysia has been witnessing rapid growth, fueled by increasing internet penetration and advancing mobile technology. The Malaysian population exhibits a strong preference for digital platforms, which has
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iMedia
invested in
BeautifulNara
in
in a Buyout deal