Information on the target
HomeToGo SE, headquartered in Luxembourg, is Europe's leading vacation rental group, established in 2014 in Berlin. The company operates a dual business model, combining its B2B segment, HomeToGo_PRO, with an AI-driven B2C marketplace. HomeToGo has positioned itself as a significant player in the vacation rental market, offering innovative software and technology-based service solutions tailored for vacation rental providers.
In the first quarter of 2026, HomeToGo reported a remarkable improvement in its Adjusted EBITDA, which increased by €7.2 million (+21% year-over-year) on a comparable basis. The successful integration of Interhome has been pivotal, with HomeToGo_PRO now accounting for 66% of the group’s total IFRS revenues, highlighting its role as a key growth driver for both revenue and profitability.
Industry overview in the target’s specific country
The vacation rental industry in Europe has experienced significant growth, driven by increasing consumer demand for alternative accommodation options. As travelers seek unique experiences, the market has expanded, with technology playing a crucial role in facilitating bookings and enhancing customer experiences. HomeToGo operates in a competitive landscape, where efficiency and innovation are vital for maintaining market leadership.
In Germany, the vacation rental market is particularly robust, with a growing number of platforms catering to diverse consumer preferences. The integration of AI technologies has further transformed the sector, enabling companies like HomeToGo to optimize their offerings and improve customer engagement. The trend towards digitalization in the travel industry has accelerated, with more consumers opting for online platforms for their travel arrangements.
Moreover, the ongoing shift from traditional hotel accommodations to vacation rentals reflects changing consumer behaviors, with travelers increasingly prioritizing flexibility and personalized experiences. This trend is expected to continue, providing a favorable environment for HomeToGo and its strategic initiatives aimed at capturing a larger market share.
As the industry evolves, regulatory considerations are also becoming more prominent, with various countries implementing new regulations to ensure compliance and en…