High-Tech Gründerfonds invests in Emerge Tech, an innovative HR-tech startup in Berlin that leverages AI to enhance employer branding for SMEs and improve recruitment efficiency.

Information on the Target

Emerge Tech GmbH is a Berlin-based HR-Tech start-up founded in 2024. The company specializes in developing AI-driven agents that enhance employer branding for small to medium-sized enterprises (SMEs) by increasing their visibility and appeal in the job market. With a focus on automating these processes, Emerge Tech aims to streamline recruitment efforts, significantly reduce hiring costs, and improve the quality of applicant matches. Their innovative platform leverages advanced algorithms to quantify an employer's appeal, ensuring they compete effectively with larger corporations.

The founding team of Emerge Tech combines extensive expertise in technology and HR practices, consisting of Daniel Braun, the former co-founder of HR-tech start-up WorkGenius, Reiner Kriegler, a pioneer in employer branding and founder of the Deutsche Employer Branding Akademie, and Thomas Holl, co-founder of the language-learning app Babbel. Together, they form a powerhouse team that integrates technological insights with human resource vision to address the evolving needs of the labor market.

Industry Overview in Germany

The HR-tech industry in Germany has witnessed substantial growth in recent years, driven by the urgent need for innovative solutions to the ongoing skills shortage. By 2035, the country is expected to face a peak in labor shortages, compelling businesses to find eff