Information on the Target

cleverly is a Berlin-based coaching provider dedicated to enhancing children's learning experiences through one-on-one online sessions. The platform focuses on aiding children and young individuals in reaching their full potential by working with trained educators. In addition to addressing academic gaps with traditional tutoring, cleverly emphasizes the development of vital soft skills, including self-organization, motivation, personal confidence, and emotional intelligence.

This innovative approach aims to help children navigate the challenges of school and life, especially amid numerous societal pressures and crises, such as bullying, which can impact their mental health and educational success. Through personalized mentoring, cleverly supports students in cultivating essential skills that are crucial for today's dynamic world.

Industry Overview in the DACH Region

The DACH region, encompassing Germany, Austria, and Switzerland, has seen a marked increase in the demand for educational services, particularly in the wake of the COVID-19 pandemic. As schools adapt to changing circumstances, parents are increasingly seeking supplemental support for their children, thus expanding the market for online educational resources and mental health services.

Additionally, mental health has gained prominence within conversations about child development, leading to a burgeoning sector dedicated to providing support to young individuals. The availability of various platforms and services addressing mental well-being, alongside academic achievements, is reshaping how education is perceived and delivered.

Moreover, corporates are now recognizing the importance of investing in their employees' families, which has resulted in a new funding mechanism for educational services. This shift reflects a broader understanding of the role of mental health and personal development within the workforce, driving significant investment opportunities in this sector.

As a result, the landscape in the DACH region is ripe for innovative solutions like cleverly, which merges educational support with mental health initiatives, positioning itself uniquely among competitors.

The Rationale Behind the Deal

Investing in cleverly aligns with a commitment to address significant societal challenges by focusing on children's development and well-being. The startup's novel strategy of collaborating with corporates rather than traditional funding sources enables it to reach a wider audience, making crucial educational resources more accessible to families.

Furthermore, the emphasis on soft skills development addresses a growing concern about children's preparedness for future challenges. By investing in cleverly, stakeholders are not just supporting a business but are also contributing to a broader mission of improving children's mental health and educational outcomes.

Information About the Investor

Our investment group comprises seasoned investors, including Fredrik Harkort and Julia Harkort, who are experienced entrepreneurs with a deep understanding of the challenges facing children and families in today’s educational landscape. As parents, they are acutely aware of the importance of nurturing personal competencies in children and are passionate about making a positive impact.

We are proud to join forces with like-minded venture firms, Capnamic Ventures and emma Ventures, who share our vision for supporting innovative solutions in mental health and education. Together, we aim to facilitate cleverly’s growth and expansion into new markets.

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The investment in cleverly is poised to be a promising opportunity, given the increasing demand for integrated mental health and educational services. The company's unique approach to engage corporates for funding makes it a forerunner in the space, as it distinguishes itself from traditional educational models.

Furthermore, the urgent need for improvements in children's educational experiences due to rising anxieties and pressures presents a crucial opportunity for cleverly. By fostering essential life skills, the platform not only supports academic success but also contributes to overall well-being.

As we anticipate shifts in the educational landscape that prioritize both academic achievement and soft skills development, cleverly’s position as a leader in this niche could result in significant dividends in the long run.

In conclusion, investing in cleverly could yield substantial benefits, both economically and socially, by enhancing children's educational outcomes and equipping them with competencies necessary for a successful future.

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