Harvest Wholesale has acquired Fresh Choice Produce, continuing the legacy of quality service in the wholesale produce market while ensuring a smooth transition with the existing management team.

Target Information

Fresh Choice Produce (Fresh Choice), located in Fredericton, New Brunswick, has a rich history spanning over 30 years in the wholesale distribution of fresh produce. The company has established strong relationships with various sectors, including the food service industry, educational institutions such as schools and universities, as well as both independent and large chain retailers. Fresh Choice is renowned for its commitment to supporting local growers while ensuring that customers receive top-quality products and exceptional service.

The previous owners, Eric Peabody, John Mackie, and Kathy Bridges, have decided to transition the company to new ownership under Harvest Wholesale, effective November 1, 2024. Despite this change, they will continue to be involved in the business during the transition period, ensuring stability and maintaining the continuity of service for their loyal customers.

Industry Overview

The wholesale produce industry in New Brunswick and Nova Scotia plays a vital role in supplying fresh, quality food to diverse sectors, particularly in the food service and retail markets. As consumer demand for fresh and locally sourced produc