Freja, the rapidly growing bone broth brand, has successfully raised £2 million to accelerate its expansion and product development, attracting investments from high-profile figures and industry veterans.
Information on the Target
Freja, a bone broth brand established in March 2020 by founders Jess Higgins and Ed Armitage, has distinguished itself in the market with impressive growth of 400% annually. To date, the brand has successfully sold over one million units, solidifying its presence in the health and wellness sector.
The latest funding round has raised £2 million, reflecting a growing recognition of bone broth as a key nutritional product. This investment will accelerate Freja's mission to claim the title of Europe's leading bone broth brand while supporting new product development and facilitating team expansion.
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Industry Overview in the Target's Specific Country
The health food industry in the UK is experiencing rapid growth, driven by an increasing consumer demand for natural and nutritious products. Within this landscape, bone bro
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invested in
Freja
in 2023
in a Series A deal
Disclosed details
Transaction Size: $3M
Revenue: $8M