Active Partners has invested in KatKin, the UK’s leading fresh food brand for cats, joining existing investors to enhance growth and innovation in the pet food industry.

Target Information

KatKin, the UK’s leading fresh food brand for cats, has been welcomed into the portfolio of Active Partners. Founded by siblings Brett and Nikki O’Farrell alongside Ed Westcott, KatKin aims to redefine cat care standards through its innovative products. The company specializes in vet-formulated fresh food made from 100% real meat, which is gently cooked to preserve nutrients and flavor before being frozen. By offering high-quality meals designed for obligate carnivores, KatKin enables cat owners to maintain the health of their pets, helping to prevent issues such as obesity, kidney disease, and dental problems.

Since its inception in 2020, KatKin has successfully delivered over 35 million fresh meals to 200,000 cats. The brand has recently expanded its reach by establishing a partnership with online grocery retailer Ocado. With a monthly subscription service that allows cat parents to customize meal boxes based on their cats' unique attributes, KatKin is challenging conventional pet food practices which often rely on low-quality ingredients.

Industry Overview in the UK

The cat population in the UK has surged, with approximately 11.1 million cats currently residing in households. This growing demographic of pet owners is increasingly recognizing the benefits of providing high-quality, nutritious, and balanced diets for