Harry Développement Group has expanded its European presence by acquiring Keramik Kraft, a leading distributor in the German and Austrian leisure ceramics markets.

Target Overview

The Harry Développement Group is a leading European distributor of products and equipment for leisure ceramics. In its continuous pursuit of growth, the group has recently acquired Keramik Kraft, a top player in the German and Austrian markets. This strategic acquisition marks a significant milestone in Harry Développement's expansion within the niche leisure ceramics industry, valued at €300 million across Europe and experiencing robust growth since the COVID-19 pandemic.

Keramik Kraft operates 10 retail stores and offers an online platform, effectively promoting pottery practice and making it accessible to a broader audience. This acquisition enhances Harry Développement’s portfolio and strengthens its position in a growing market.

Industry Overview

The European leisure ceramics market has been on an upward trajectory, especially since the COVID-19 pandemic, which has led many consumers to explore new hobbies and creative pursuits. The segment, estimated at €300 million, has shown resilience and ada