CycleFusion GmbH has acquired Hibike, enhancing its position in the European B2B2C e-commerce market for bicycle parts and bicycles.

Target Information

CycleFusion GmbH has strengthened its position in the European B2B2C e-commerce market for bicycle parts and bicycles by acquiring Hibike, a well-established brand in Germany. Known for catering to cycling enthusiasts, Hibike possesses a robust online presence and operates an experience center in Kronberg, Germany, offering customers an immersive shopping experience.

The acquisition of Hibike complements CycleFusion's strategic goals, allowing it to enhance its product offerings and broaden its market reach within the competitive cycling sector. This move marks CycleFusion's third add-on acquisition, signaling its ongoing commitment to growth in the cycling industry.

Industry Overview

The bicycle market in Germany has seen significant growth over the past decade, driven by a rising awareness of sustainability, health consciousness, and demand for alternative transportation options. As a le