Grand Ventures has completed a Pre-A investment in DVID Lab, a company specializing in automated user experience research solutions.

Target Information

Grand Ventures, a venture capital firm specializing in the fields of edtech, content, and impact, has completed a Pre-A investment in DVID Lab, led by CEO Kang Ji-soo, with undisclosed valuation terms. DVID Lab previously secured seed funding from The Invention Lab, Neowiz Partners, and Chang Jin-kyu of Companoid Labs. In this Pre-A round, Grand Ventures, alongside Smart Study Ventures, provided additional investment.

DVID Lab operates 'User Spoon', a research operations SaaS that enables companies to efficiently conduct user experience (UX) research. The platform automates the entire research process, from designing studies and generating questions to collecting responses and analyzing results, allowing users to utilize various research methodologies without requiring specialized knowledge. Additionally, the mobile app service 'Uju Test' is employed to recruit participants, and the company leverages AI and data technology to analyze response consistency and reliability, ensuring the integrity of research outcomes. This systematic and cyclical research framework enables DVID Lab to provide precise and cost-effective customer experience analysis, allowing businesses to focus on their core operations.

Industry Overview

The UX research industry in South Korea is rapidly evolving, fueled by advancements in technology and a growing awareness of its importance among businesses. Despite the current growth phase, experts believe that the market is still in its early stages, presen