Gryphon Investors has acquired a majority stake in Spindrift Beverage Co., Inc., with the goal of enhancing its growth trajectory in the increasingly popular sparkling water market.

Information on the Target

Spindrift Beverage Co., Inc. is a prominent producer of sparkling water crafted from real squeezed fruit, headquartered in Newton, Massachusetts. Founded by Bill Creelman in 2010, Spindrift has garnered a loyal consumer base and is celebrated for its commitment to quality, with a product line featuring over 20 distinct flavors of sparkling water, teas, lemonades, hard seltzers, and mocktails. The company firmly adheres to its motto of making products "the Hard Way", emphasizing the use of real fruit and avoiding any added sugars.

Since its inception, Spindrift has experienced remarkable growth, particularly in the beverage market which has increasingly favored natural ingredients. The brand's unique proposition of combining effervescence with authentic fruit flavors has allowed it to carve out a substantial niche in a competitive sector.

Industry Overview in the Target's Specific Country

The beverage industry in the United States has witnessed a significant transformation over recent years, with consumers leaning towards healthier and more natural drink options. Sparkling water has seen a particularl