Information on the target
The target of this acquisition is Acquapark Onda Blu, a prominent water park located in Tortoreto, Teramo, in the Abruzzo region of Italy. Spanning an impressive 120,000 square meters, the park is set within a lush green area between Tortoreto Lido and Giulianova. Acquapark Onda Blu is recognized as the leading water park in the region, serving as a key attraction for family and beach tourism. The park is scheduled to reopen to the public on June 14, 2025, in time for the summer season, offering a diverse range of services and attractions designed to cater to a wide audience.
This acquisition marks a significant step for Gruppo Costa Edutainment, which aims to strengthen its presence in Central Italy's entertainment sector. By acquiring Acquapark Onda Blu from Pedicone Holding, the group is poised to enhance its portfolio and consolidate its leadership in the management of amusement parks and aquariums across Italy, particularly in the water park segment where it has established expertise through its successful management of Aquafan in Romagna and Le Caravelle in Liguria.
Industry overview in the target’s specific country
The Amusement Parks and Zoos industry in Italy has shown resilience and growth potential, driven by a strong domestic tourism market and increasing interest from international visitors. The sector is characterized by a diverse range of attractions, including traditional amusement parks, water parks, and zoos, which cater to families and thrill-seekers alike. In recent years, the industry has witnessed a surge in investments aimed at enhancing visitor experiences through innovative attractions and improved facilities.
Italy's rich cultural heritage and scenic landscapes contribute significantly to the appeal of its amusement parks and zoos. Regions like Abruzzo, where Acquapark Onda Blu is located, benefit from their proximity to popular tourist destinations, making them ideal for family outings and day trips. The integration of entertainment with local tourism initiatives has further bolstered the industry's growth, as parks collaborate with hotels and travel agencies to create attractive packages for visitors.
Moreover, the post-pandemic recovery has led to a renewed focus on outdoor leisure activities, with families seeking safe and enjoyable experiences. This trend has positively impacted attendance rates at amusement parks and zoos, as they offer open-air environments and a variety of attractions that promote social distancing. The industry's adaptability in enhancing safety measures and providing engaging experiences has positioned it well for sustained growth in the coming years.
As the industry evolves, operators are increasingly leveraging technology to enhance visitor engagement and streamline operations. From mobile ticketing solutions to interactive attractions, the adoption of digital tools is reshaping the visitor exp…