Groupe SEB has acquired Forge Adour, positioning itself as the European leader in the plancha market and expanding its outdoor cooking product line.
Target Company Overview
The Groupe SEB, a prominent player in the kitchenware and professional coffee equipment sector, has established itself as a global leader in the small domestic appliance market. Known for its diverse range of brands, which include Tefal and Moulinex, the company focuses on innovation and excellence in culinary products. Founded in France, Groupe SEB has expanded its presence internationally while maintaining a commitment to quality and consumer satisfaction.
Recently, Groupe SEB announced the acquisition of Forge Adour, a French company renowned for its high-quality planchas made from enamelled cast iron. Established in 1978, Forge Adour has become a recognized name in outdoor cooking appliances, targeting both the domestic and international markets. The acquisition positions Groupe SEB as the European leader in the plancha segment, enhancing its outdoor cooking offerings and widening distribution capabilities.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview in France
The kitchen appliance industry in France has experienced steady growth, driven by an increasing consumer preference for home cooking and outdoor dining experiences. With a rich culinary heritage, French households place high val
Similar Deals
Groupe SEB
invested in
FORGE ADOUR
in 2023
in a Other deal