The SEB Group has acquired a 55% stake in Alesayi Household Appliances Co. LLC to strengthen its presence in the Saudi Arabian market, capitalizing on the growing demand for innovative home appliances.

Target Information

The SEB Group, a leading global player in the small domestic equipment sector, has announced its acquisition of a 55% stake in Alesayi Household Appliances Co. LLC, its long-standing distributor in Saudi Arabia. Alesayi has been successfully marketing SEB's consumer products locally since 2009, providing a solid foundation for this partnership. This strategic move aims to strengthen SEB's market position in Saudi Arabia and take advantage of the growing consumer demand for home and kitchen appliances.

The SEB Group operates in various segments, including culinary and household electrical appliances. The integration of Alesayi Household Appliances will enhance SEB's distribution capabilities and product accessibility across the region, including well-known brands such as Tefal and Moulinex.

Industry Overview in Saudi Arabia

The small domestic appliances industry in Saudi Arabia has seen significant growth in recent years, driven by increasing consumer disposable income and growing urbanization. As more households embrace modern cooking and home management solutions, there i