Sela, in partnership with TKO Group, launches a global boxing promotion platform aimed at consolidating the fragmented boxing industry while leveraging Saudi Arabia's growing role in the global sports sector.

Target Information

Sela, a subsidiary of the Saudi Public Investment Fund (PIF), is an entertainment conglomerate that plays a significant role in various sports sectors, including being the primary sponsor of Newcastle United Football Club in the English Premier League. As part of its diverse portfolio, Sela has also been involved in high-profile projects related to Formula E racing and the Italian Super Cup. With an ambitious directive, Sela has recently established a multi-year partnership with TKO Group to launch a new global boxing promotion platform, spearheaded by Turki Alalshikh, chairman of Saudi Arabia's General Entertainment Authority.

This innovative venture is expected to transform the fragmented landscape of professional boxing, particularly concerning media rights consolidation. By aligning with TKO, Sela aims to harness expertise to unify and enhance the sport's commercial viability, filling a void in an industry that has long been characterized by disunity.

Industry Overview in Saudi Arabia

The sports industry in Saudi Arabia has undergone significant changes, marked by substantial investments from the government and private sectors. The Saudi Public Investment Fund has ta