Primonial is merging with Crystal to enhance its wealth management capabilities, creating a €21 billion asset management group focused on client-centric investment solutions.

Target Company Overview

The transaction encompasses the entire distribution activities for both Business-to-Consumer (BtC) and Business-to-Business-to-Consumer (BtBtC), managing assets worth €13 billion. Additionally, it includes structured product brokerage services through DS Investment Solutions, along with associated corporate support services.

Under the umbrella of Crystal, the newly formed entity will integrate brands such as Laplace, Zenith-IS, and Primonial. This merger will result in a combined asset management portfolio of €21 billion, over €5 billion in collected funds, and projected revenues of €280 million. The group will employ more than 900 people across metropolitan France, overseas territories, and internationally, serving non-resident clients.

Industry Overview in France

The French wealth management industry has experienced significant consolidation over recent years, driven by the growing need for personalized financial advisory se