Group Daenens has acquired La Belle Maison and its subsidiaries, positioning itself for continued growth in the services voucher market while maintaining a commitment to quality service and community values.

Target Company Overview

La Belle Maison (LBM), a family-owned company led by CEO Geert Vissers and his sons, Olivier and Quinten, has experienced remarkable growth in recent years. This services voucher company has organically expanded to over 800 household workers and 20 administrative personnel, serving more than 5,000 clients weekly. Known under the slogan 'the cleanest family in the city,' LBM proudly claims its position as the undisputed market leader in Greater Antwerp. Situated at Franklin Rooseveltplaats in Antwerp, LBM operates the largest centralized office for service vouchers in Belgium. In addition to LBM, the company also encompasses its B2B arm, La Belle Business (LBB), which caters to the professional market, and La Belle Eco (LBE), which offers a proprietary line of 100% eco-friendly cleaning products.

The company boasts a dedicated and well-trained team of household workers from 73 countries worldwide. Through a strategic HR and retention policy that focuses on training and personalized support, LBM effectively attracts and retains quality employees. The human-centered approach has always been a crucial success factor for the company. LBM distinguishes itself from competitors by establishing strong local ties with both families and household workers.

Industry Overview in Belgium

The services voucher industry in Belgium has been steadily growing, reflecting an increasing demand for household services. This growth can be attributed to various factors, including rising disposable incomes, changing