Sampler has successfully raised $3 million in a funding round led by BDC Capital's Women in Technology Fund, increasing its total funding to $6.3 million.
Target Information
Sampler, a prominent company from the Ryerson Futures alumni network, recently closed a $3 million fundraising round, adding to its cumulative fundraising total of $6.3 million. This capital was secured through a strategic lead from BDC Capital’s Women in Technology Fund, along with contributions from Shipfusion, Factory LLC, Standup Ventures, as well as existing investors such as Freycinet Ventures and Mars IAF.
Based in Toronto with offices in New York and Chicago, Sampler is recognized as the leading direct-to-consumer product sampling platform globally. Their innovative technology allows consumer packaged goods (CPG) companies, including major names like L’Oréal, Unilever, Nestlé, and Henkel, to effectively create and manage product sampling programs that drive consumer trials, generate online reviews, and enhance customer relationship management (CRM) opt-ins.
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Industry Overview in Canada
The consumer packaged goods (CPG) industry in Canada is thriving, driven by changing consumer preferences and the rise of digital marketing. As consumers increasingly
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Disclosed details
Transaction Size: $3M
Equity Value: $6M