Information on the Target

Virtual Days is an innovative platform designed to assist employers in conducting effective recruitment and employer branding events in a fully online format. By focusing on maintaining the human connection throughout the recruitment process, Virtual Days positions itself for scalability in the digital recruitment landscape. The platform is driving Sweden's virtual career arena, and it has quickly grown to become the largest digital career event in the country, providing students and recent graduates seamless access to prospective employers nationwide.

As a Microsoft partner listed on the Azure Marketplace with an approved co-sell motion, Virtual Days enhances its distribution capabilities and credibility among enterprise customers. With co-founder and CEO Mattias Säker leading the charge, the company's mission is to create a scalable platform that keeps human interactions at its core while expanding internationally.

Industry Overview in Sweden

The recruitment industry in Sweden has seen significant transformation in recent years, largely driven by digitalization and changing workforce dynamics. As traditional hiring practices evolve, companies are increasingly turning to virtual platforms for recruitment to attract a broader and more diverse talent pool. The shift to online recruitment has been accelerated by a growing acceptance of remote work, allowing employers to connect with candidates from various geographical locations.

Moreover, the COVID-19 pandemic has fundamentally changed how people perceive job searching and employer engagement, creating a demand for robust digital recruitment solutions. Employers and candidates alike have embraced virtual experiences, leading to a thriving ecosystem of online career fairs and recruitment events that connect talent with job opportunities efficiently.

In this evolving landscape, platforms like Virtual Days are well-positioned to lead the charge, providing tools that prioritize user experience while meeting the dynamic demands of today's job seekers. With a focus on maintaining a human touch—despite the digital nature of the interactions—companies are finding ways to engage candidates more effectively.

As Sweden continues to position itself as a leader in innovation and technology, the recruitment industry is expected to grow and develop further, driven by advancements in online platforms and accessible career events. This trend signifies a promising environment for investments within digital recruitment solutions.

The Rationale Behind the Deal

Gorilla Capital's investment in Virtual Days is predicated on the clear potential for growth and innovation within the digital recruitment sector. By investing in a company that has already established a strong foothold in Sweden's recruitment landscape, Gorilla Capital aims to support strategic international expansions and additional product developments that align with the platform's vision.

The partnership with Gorilla Capital also enhances Virtual Days' market presence and credibility, allowing the company to leverage Gorilla Capital's expertise and resources to navigate its growth trajectory effectively. The support of existing investors combined with Gorilla Capital's backing is anticipated to accelerate Virtual Days' outreach to new markets.

Information About the Investor

Gorilla Capital is known for its strategic investments in technology-driven companies, with a focus on elevating businesses and fostering long-term value. The firm's investment philosophy emphasizes the importance of real-world applications and customer-centered solutions, valuing companies that demonstrate practical approaches to growth.

Petter Hattenbach, a partner at Gorilla Capital, highlighted the company's commitment to back businesses that maintain a strong understanding of their customers' needs. This focus on practical, user-oriented solutions positions Gorilla Capital as an ideal partner for Virtual Days, aligning their investment strategy with the growth ambitions of the company.

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The decision by Gorilla Capital to invest in Virtual Days seems to be a well-considered move, given the company's promising position within a burgeoning industry. As a platform that has successfully gained traction by focusing on human connections in digital recruitment, Virtual Days demonstrates significant potential for sustained growth and expansion.

The increasing demand for innovative recruitment solutions post-pandemic aligns well with Virtual Days' offerings, supporting the investor's rationale for backing the company. With an established user base and partnerships that provide a competitive edge, the potential for further market penetration and development is high.

The expert view suggests that Gorilla Capital's investment may not only enhance the resources available to Virtual Days but also provide valuable strategic guidance, positioning the company favorably for future growth. The combination of the company’s distinctive value proposition and a supportive partnership could yield a robust return on investment.

Overall, the investment by Gorilla Capital in Virtual Days represents a strategic alignment of interests, with both parties poised to benefit as they navigate the evolving landscape of digital recruitment together.

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