Shamrock Capital invests in Neocol, marking the first transaction for its Clover Fund, aimed at enhancing consulting capabilities in sales technology.

Target Company Overview

Neocol, founded in 2003 by Ryan Lott, is a prominent consulting firm based in Chicago that specializes in enhancing organizations' go-to-market sales functions. With a focus on integrating complex technology systems, Neocol leverages AI agents and the Salesforce product suite to streamline various processes throughout the revenue lifecycle. Their services encompass key operational areas, including sales strategy, contract management, and financial processes, thereby delivering substantial efficiencies for clients across different sectors.

Neocol has established a solid reputation within the Salesforce partner ecosystem, catering to a broad portfolio of marquee clients through strategy consulting, implementation, and managed services. With approximately 145 employees, Neocol is recognized as an industry leader, providing tailored solutions that address the evolving challenges companies face in their sales and operational functions.

Industry Overview

The consulting industry has seen significant growth in the United States, particularly in sectors where organizations are increasingly reliant on advanced technology to enhance operational effi