Praesidian Capital has successfully exited its $14 million investment in JD Beauty Co. through its sale to Goody Products, reflecting strong strategic growth and value creation.

Information on the Target

JD Beauty Co., LLC is a prominent designer and marketer of branded, professional quality hair brushes and beauty care accessories. Established in 1977 and based in New York, the company has developed several well-known and innovative brands, notably the Wet Brush, which is renowned as both the leading hairbrush in the professional channel and the fastest-growing brand in consumer retail. JD Beauty is committed to delivering quality and innovative products that meet the needs of beauty professionals and consumers alike.

Industry Overview in the United States

The beauty and personal care industry in the United States is one of the largest and most dynamic markets in the world. As of 2023, the sector is valued in the hundreds of billions and continues to experience substantial growth, driven by evolving consumer preferences, innovative product launches, and a growing emphasis on self-care and wellness.

Branded beauty tools and accessories are an increasingly vital part of this market, with companies leveraging social media and influencer partnerships to enhance brand visibility and consumer