GMT Outdoor has acquired PL Diffusion to expand its brand portfolio and customer base in the growing outdoor sports market in France.
Target Information
PL Diffusion, founded in 1990 and based in the Drôme region of France, is a prominent distributor of outdoor sports equipment in the French market. The company specializes in a wide array of products tailored for trekking, hiking, mountaineering, camping, and various outdoor activities. Their client base includes specialty sports and outdoor retailers as well as online platforms.
PL Diffusion is known for offering premium brands, including MSR, Thermarest, Gregory, Source, Baffin, Helinox, Carinthia, and Cocoon, which are recognized for their quality and performance in the outdoor sports sector.
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Industry Overview
The outdoor sports industry in France has seen a significant surge in popularity over recent years, driven by a growing trend towards outdoor activities and an increasing awa
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