GMR Group has acquired a 49% stake in Southern Brave Ltd, a successful cricket franchise in The Hundred tournament, marking a significant investment in the growth of cricket in Hampshire.

Information on the Target

Southern Brave Ltd is a cricket franchise that participates in The Hundred, an innovative cricket tournament based in the United Kingdom. Located at the Utilita Bowl in Southampton, Southern Brave has emerged as one of the tournament's most accomplished teams, having reached the knockout stages six times over eight seasons and clinched both men’s and women’s titles. This achievement signifies the franchise’s competitive spirit and popularity, consistently attracting a diverse fan base.

The team has experienced significant engagement from younger audiences, with 27% of tickets purchased by attendees under the age of 16 and over a third of tickets bought by female supporters. These statistics illustrate the franchise's successful initiative to engage new fans and promote cricket's growth within the community.

Industry Overview in the Target's Specific Country

The cricket industry in the United Kingdom is at a transformative stage, with The Hundred tournament redefining how the sport is presented and experienced. Since its inception, The H