True has made a strategic investment in GDK, aiming to accelerate its growth as a leading Middle Eastern QSR brand in the UK and expand its international market presence.

Information on the Target

GDK, founded in 2014 and headquartered in Glasgow, is a pioneering Middle Eastern quick-service restaurant (QSR) brand. Since establishing its presence in the UK in 2015, GDK has rapidly expanded, boasting over 145 locations within the country and more than 170 globally. Under the stewardship of Hero Brand Ltd and CEO Simon Wallis, GDK has transformed the kebab dining experience, targeting a Gen-Z audience with a modern and culturally relevant brand.

GDK distinguishes itself through its unique offerings, featuring a menu that includes fresh, made-to-order items with premium lean meats, distinctive toasted waffle bread, and handmade signature sauces. Their standout products, such as the Boss Box and the OG Kebab, showcase GDK's commitment to innovation and quality in a competitive market.

Industry Overview in the UK

The UK QSR sector has demonstrated remarkable resilience in recent years, driven by changing consumer preferences and a growing appetite for div