Target Information

GREENFORCE FUTURE FOOD AG, founded in Munich in 2020, focuses on developing and distributing vegan, sustainable food alternatives. As a prominent plant-based food technology company in Europe, GREENFORCE is dedicated to driving innovation in the food industry through its unique do-it-yourself meat substitutes. The company has over eight years of research expertise in plant-based proteins and nutritional science, positioning itself as a leader in the growing market for plant-based food solutions.

With a diversified sales strategy, GREENFORCE has achieved significant market penetration through e-commerce and food retail channels. Its product offerings include easy-to-mix vegan powders and fresh products currently available in approximately 8,500 retail outlets. Although the company’s primary focus is in Germany, it has expanded operations to Austria, Switzerland, the Netherlands, Great Britain, Spain, Slovenia, Croatia, and Hungary.

Industry Overview

The plant-based food industry in Europe has experienced remarkable growth as consumers increasingly demand healthier and more sustainable food options. This shift is largely driven by rising awareness of health, environmental concerns, and animal welfare. The prevalence of vegan and flexitarian diets is pushing companies to innovate and provide a broader selection of alternatives to traditional animal-based products.

According to recent market analyses, the plant-based food sector in Europe is anticipated to continue expanding over the coming years. Factors contributing to this growth include improved distribution channels, greater product availability, and a surge in marketing efforts aimed at educating consumers about the benefits of plant-based diets. The industry is increasingly competitive, with numerous startups and established brands vying for market share.

Germany, as a leader in the European market, has witnessed a significant uptick in the adoption of plant-based diets. With robust consumer demand, there exists a substantial opportunity for companies like GREENFORCE to capture the market by offering innovative and quality plant-based products. The country also provides a strong regulatory framework that supports sustainable food production, further enhancing opportunities for growth in the sector.

Rationale Behind the Deal

The investment of EUR 5 million by Globaleye Ventures AG during GREENFORCE’s EUR 15 million Series A equity raise underlines the positive outlook for the plant-based food market. The capital raised is designated for accelerating GREENFORCE's growth, facilitating international expansion, and enhancing its research and development capabilities. Globaleye Ventures' participation alongside prominent private and institutional investors highlights confidence in GREENFORCE's unique business model and its potential for significant market impact.

Given the increasing demand for sustainable food alternatives and GREENFORCE's innovative products, the capital infusion will enable the company to enhance its product lineup and extend its reach beyond core markets in Germany.

Investor Information

Globaleye Ventures AG, founded in 2020, is an investment firm based in Liechtenstein with a focus on identifying and investing in sustainable companies in continental Europe. The firm is part of the Globaleye Group, which manages over EUR 1.7 billion in assets across Europe, the Middle East, and Asia. Globaleye Ventures aims to create long-term value by supporting high-potential companies through changing economic cycles.

With investments in over 15 companies generating combined revenues exceeding EUR 300 million, Globaleye Ventures demonstrates strong expertise and a commitment to sustainable growth strategies. The firm's intention to further pursue investments in the sustainability sector aligns with industry trends and market demands.

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This investment in GREENFORCE represents a promising opportunity for Globaleye Ventures AG. The increasing consumer shift toward plant-based diets and sustainable food products positions GREENFORCE favorably within a rapidly expanding market. Their innovative approach to creating do-it-yourself meat substitutes showcases their ability to tap into consumer preferences for health-conscious and environmentally friendly food choices.

Furthermore, GREENFORCE's strong market presence and ongoing expansion efforts across various European countries indicate potential for sustained growth. As demand for vegan products continues to increase, investing in a company that prioritizes quality and sustainability is likely a strategic decision that will yield significant returns.

Overall, Globaleye Ventures AG's investment could be seen as a forward-looking move in the plant-based sector. The collaboration may not only boost GREENFORCE's market capabilities but also enhance Globaleye's portfolio as it navigates an evolving landscape where sustainability is key.

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