Savyour, Pakistan's first cashback app, successfully raised $3.3 million in seed funding to enhance its online presence and introduce in-store features, showcasing strong growth potential in the fintech sector.

Information on the Target

Savyour, a fintech startup based in Pakistan, has emerged as a pioneer in the country’s e-commerce landscape by launching the first cashback app and a pay-per-sale affiliate marketing network. Founded in August 2020 by Umair Gadit and Saad Gadit, Savyour aims to enhance the shopping experience for consumers while enabling merchants to grow their businesses. The platform incentivizes all types of transactions, allowing users to save money while shopping at a variety of partnered brands.

The unique features of Savyour’s cashback application set it apart from traditional rewards platforms. Users can redeem cashback directly into their bank accounts or digital wallets, irrespective of the payment method used. The platform’s ‘triple-stacked savings’ approach allows cashback to be earned on top of existing deals, vouchers, and discounts, positioning Savyour as a highly attractive marketing tool for partner brands.

Industry Overview in Pakistan

Pakistan’s retail sector is experiencing significant growth, fueled largely by a young and tech-savvy population. Over 64% of the population is under the age of 30, leading to increased consumer demand for innovative shopping solutions that p