The Spice Factory, a leading Belgian private label herbs and spices company, has been acquired by GIMV, a prominent private equity firm, to capitalize on the growing demand for private label products in Europe.

Information on the Target

The Spice Factory, a prominent player in the private label herbs and spices sector in Belgium, has established itself as a market leader. Catering primarily to top retailers and foodservice entities throughout Europe, the company has gained a stronghold in its home market of the Benelux region. With a commitment to partnering with customers, The Spice Factory offers customized solutions tailored to their clients' branding and product selections.

The Spice Factory’s robust customer base comprises loyal and prestigious clients who benefit from its extensive industry expertise. The company acts as a quasi-category manager for herbs and spices for its clients, demonstrating exceptional flexibility and responsiveness to meet their needs.

Industry Overview in Belgium

The private label food sector in Belgium has seen significant growth over the past few years, driven by changing consumer preferences towards private brands and increased demand for affordable alternatives. The trend is supporte