GIATA, a leading provider of verified hotel data, has acquired SMARTSEER, a fast-growing AI decision-making platform, to enhance its offerings in the travel tech sector.

Information on the Target

GIATA, a portfolio company of Odewald KMU II, is recognized as a global leader in providing verified hotel data and content. Recently, GIATA has expanded its capabilities by acquiring SMARTSEER, a rapidly growing artificial intelligence decision-making platform. SMARTSEER specializes in high-speed profiling and decision automation tailored for the travel industry, which complements GIATA’s existing services and expertise.

This acquisition enables GIATA to integrate SMARTSEER's intelligent personalization technology, allowing travel companies to deliver highly relevant offers, recommendations, and personalized user experiences on a large scale. The synergy between GIATA’s extensive data, content, and mapping expertise and SMARTSEER's innovative technology creates a significant competitive edge in the travel tech sector.

Industry Overview in the Specific Country

The travel technology industry has seen significant transformations in recent years, driven by advancements in technology and changing consumer preferences. In this dynamic environment, there is an incre